For real estate brokers, social media is key to surviving and thriving in the marketplace. And fortunately, it’s an easy and often exciting world to enter. With a few clicks, you’re up and running, eager to connect with people, and ready to drive up sales.

But where do you go from there? Once you have your accounts open and your handles in place, it’s not easy to know how to use social media to your full advantage. Social media strategy for real estate will always be evolving as social media evolves, but there are a few underlying principles that can help you become an expert now. Understand some of the building blocks of how social media works in the context of real estate, and you’ll be ready for the future when it comes.

With so many marketing advisors pointing companies toward the benefits of direct mail campaigns, you want to stay on top and not neglect combining your traditional, paper-based marketing methods with your digital efforts. But at the end of the day, you invest a lot in your marketing campaigns, and you need to see results and a satisfying ROI (Return on Investment). Is your direct mail strategy currently working for you, and how can you measure its success?
If you’ve ventured into the world of bulk email marketing, you know that it can be a challenge to score high open and click rates (over 20%). But that doesn’t mean it’s impossible. And it doesn’t mean that your prospects aren’t paying attention. Even without clicks, you are still building a reputation in the minds of your recipients. By combining accuracy with appeal, you can avoid automatic deletes, keep prospects open to your brand, and find your click rates rising. Here are some email writing best practices to help with marketing. 

Email Marketing Basics

Writing great marketing emails is about creating as seamless an experience as possible between online and in-person engagement, which means getting brand and messaging consistent, connecting genuinely to clients and their needs, and excellent execution. Even though everyone’s inbox has no shortage of sales emails on a given day, with the right touches, yours can still get the respect it deserves. Here are four things to remember as you build or touch up your sales emails in 2018.

No marketing tool is magic but, for you, automated drip marketing might have the potential to come close. The backbone to any marketing strategy with long-term effectiveness consists in connecting what you uniquely offer to the specific needs of your target constituencies. And drip marketing—also called automated marketing and lead nurturing campaigns—allows you to apply effectively a very high level of customization and outreach to emails. And, this precision has been shown to generate a click rate of over two times higher than generalized blast emails. This is because, from the timing to the subject line to the call to action, clients see their particular interests being addressed—even anticipated—by you.

If you haven’t yet integrated a social media plan into your real estate business, it’s time. Social media is currently one of the best ways for even small firms and agencies to garner a name for themselves and keep a loyal, active customer base. If you’re not an expert, don’t worry. Integrating different social media platforms into a cohesive marketing strategy may seem intimidating, but you can quickly learn, and the payoffs are huge. For your business, they might even be crucial.

Is your email campaign ready to go to the next level? Most organizations begin by mastering the blast campaign, or the email that sends a one-time message to your clients in a single go. The blast is easy to write, quick to send out, and convenient to integrate into a communications strategy. But time is key to building relationships, and if you feel that your strategy is ready to move from information to relationship building, some of your most important messaging might best be communicated gradually.

This is where the drip campaign comes in. A drip campaign, also called targeted email marketing or a lead nurturing campaign, is a series of carefully tailored emails to clients which build on a message over time. And, there is an art to writing them. Because of the strategic and highly personalized nature of these emails, however, they can take more time than a general email blast. So plan to spend more time crafting your personalized emails.

So, when is a drip campaign advisable, and when will a simple blast do the job?

What are the Best Advertisements for Real Estate Agents?


Whether you’re a new real estate agent looking to garner clients or an established agent hoping to maintain a strong presence in your community, besides networking and direct mail, advertising your services is key to success. The Internet and the resulting rise of digital marketing have transformed the advertising strategies of every industry, and real estate is no different. To make it as a real estate agent, you need digital advertisements to increase awareness about the services you provide. The question is, what’s the best digital marketing strategy for you?

According to a recent study by Pershing Advisor Solutions, average salaries at independent financial advisory firms are rising faster than average revenue. Here’s the scoop:


The research, sponsored by Pershing Advisor Solutions, found that average salaries for positions ranging from administrative assistant to chief executive are now increasing faster than firm revenue, a reality that is pinching firm owners.

“This is an industry with an oversupply of clients and an undersupply of people to provide advice,” said Mark Tibergien, chief executive of Pershing Advisor Solutions. “In any industry, that supply-demand scenario puts you in the catbird seat, but the problem in a personal service industry like financial planning is that an issue of capacity limits has been created.”

Essentially, advisers can only manage a certain number of relationships, and that means revenue growth is not increasing, he said.

Meanwhile, advisory firms are having to pay more to retain the best advisers and support staff.

Senior-level advisers saw the biggest spike in average salaries in 2017, with a gain of 23% from 2015. (The survey, which is fielded every two years, asks for current salary figures, whereas revenue reflects the previous year-end total: 2016 in this case. Revenue figures are gathered every year, as part of this survey and the complementary InvestmentNews Financial Performance Study.)

Support adviser and junior adviser salaries increased by an average of 13% and 14%, respectively, over the same period.

Read More: Advice firms in a tricky financial position | Investment News |

With the rise of social media, the ubiquity of email communication, and the sheer amount of times people check their smartphones per hour (let alone per day), many companies simply assume that digital marketing will be more effective and less expensive than print marketing. While it’s certainly true that in such a technical age digital marketing must play a role in your marketing plan, don’t overlook more traditional marketing methods. Numerous studies show that print marketing has a longer lasting effect than digital marketing because it appeals to your tactile senses and lingers longer than, say, a photo quickly swiped through on Instagram.

Direct Mail Marketing Tips

While it’s only October, we all know how quickly the holiday season can catch up to us. Before we know it, Thanksgiving will be here and Christmas will be just around the corner. Stay ahead of the holiday crunch this year by beginning your marketing plan today. One great place to start? By designing a simple but effective holiday greeting card.