Monthly Archives: January 2018

Email Marketing Basics

Writing great marketing emails is about creating as seamless an experience as possible between online and in-person engagement, which means getting brand and messaging consistent, connecting genuinely to clients and their needs, and excellent execution. Even though everyone’s inbox has no shortage of sales emails on a given day, with the right touches, yours can still get the respect it deserves. Here are four things to remember as you build or touch up your sales emails in 2018.

No marketing tool is magic but, for you, automated drip marketing might have the potential to come close. The backbone to any marketing strategy with long-term effectiveness consists in connecting what you uniquely offer to the specific needs of your target constituencies. And drip marketing—also called automated marketing and lead nurturing campaigns—allows you to apply effectively a very high level of customization and outreach to emails. And, this precision has been shown to generate a click rate of over two times higher than generalized blast emails. This is because, from the timing to the subject line to the call to action, clients see their particular interests being addressed—even anticipated—by you.