So how can your business reap the benefits of omnichannel marketing? And how does it work?
But how does that work? First, we’ll walk through why promo items are still strong marketing tools. Then we’ll show you how Range, a Deluxe company, can help you use them.
We’ve all heard some variation on the proverb about the three cords that the sage winds together saying, “Three together are stronger than each apart.” This ancient and oft-used proverb rings true in many aspects of life, as well as business. A cross-media campaign is like that three-strand cord. Each strand has a relationship with the others, and while it takes some work to wind them together, the strength they add is more than the sum of their parts.
But that might not help if you’re in the middle of trying to build a brand. If you really want to get to the heart of branding, think of it as storytelling. Let’s walk through the elements of a story to compare it to the building of a solid brand.