“Make a long-term financial plan? No, it’s too much trouble. And confusing! And things are changing all the time in the market. Can’t you just invest in a few new places, freshen the portfolio up a bit, and we’ll call it even?”
This is not how any financial professional would wish a client to approach their finances. But this is how many in the financial sector approach marketing.
A long-term marketing strategy costs you time and resources. The field of marketing is always evolving, and it can feel confusing. However, like any other investment, you need your marketing investment to help you reach goals: revenue, new clients, longevity, and a unique voice in an increasingly vast consumer marketplace. Freshening up your brochures and your website, having a social media presence, staying active on LinkedIn—all of these are great moves, but in order for them to work, they have to be part of a strategy.
What does a marketing strategy bring to the table?