Category Archives: Social Media

Building a social media strategy for business can feel like piloting a spacecraft. You’ve got places to go, high hopes and ambitions, but when and how do you know you’re getting there? The universe is disorienting. Social media is an ever-expanding, constantly evolving tool. How do you track your progress as you keep moving and avoid running into a black hole (financially speaking)?


If you’ve seen any science fiction, you know that you need a reliable navigation panel. Social media may be the new marketing frontier, and to succeed you may need to boldly try what you’ve never tried before, but that doesn’t mean you fly blind and hope for the best. Measuring the ROI of your social media investments is possible. Here’s how you can make sure you’re on the right track.

For real estate brokers, social media is key to surviving and thriving in the marketplace. And fortunately, it’s an easy and often exciting world to enter. With a few clicks, you’re up and running, eager to connect with people, and ready to drive up sales.

But where do you go from there? Once you have your accounts open and your handles in place, it’s not easy to know how to use social media to your full advantage. Social media strategy for real estate will always be evolving as social media evolves, but there are a few underlying principles that can help you become an expert now. Understand some of the building blocks of how social media works in the context of real estate, and you’ll be ready for the future when it comes.