If you are ready to save time and increase revenue with your marketing campaigns, all without losing the human touch, here’s how automated emails work for you.
Some Tips on Automated Email Campaigns
Automated email campaigns don’t need to reduce the personal aspect of outreach. In fact, one of the biggest benefits of automated campaigns is the ability to tailor each email your customers receive. Based on all the information you have gathered about customers through their interactions with your company, automated campaigns execute unique marketing strategies for each person and identify what kind of email outreach would best connect with and serve them next. And it does this by matching up each client or prospect with one of the various calls to action, check-ins, greetings, offers, and soft and hard sells you have pre-determined will best suit particular stages in customers’ relationships with you.
And when it comes to sales and commitments, it’s those highly targeted, precisely timed campaigns that matter most. They’re the ones that capture attention, build positive associations with your brand, and waste far less of your and your customers’ time. You’re not spending time and money on multiple “experimental” campaigns, hoping they work to address client concerns and prospects’ interests. You already know. With automated email campaigns, you already have much of this information at your fingertips, and you’re able to leverage it immediately and precisely to your and your customers’ benefit. And a perfectly-timed offer is a boon to sales, too.
You have to dig into customer profiles and your marketing vision to do the front-end work that makes an automated system work well. This extra focus and added wisdom make all the difference. It is like the difference between the parent that prepares a family’s lunches ahead of time for the whole week, and the parent that tries to cook and deliver each individual meal when someone gets hungry. Ultimately, the second strategy wastes time. Automated campaigns help you understand what different clients are “hungry” for, what is going to interest them as well as anticipating what they might need, and then uses the resources from your own unique marketing “pantry” to decide what to make available to each customer at the right time. You won’t regret this extra preparation.
More prospect interest
Customers feel the difference, too. Marketing automation, which has shot up virtually overnight into a multibillion-dollar industry, has done so because to has proven to generate more and better leads, as well as save its users significant time and resources. Not only will more prospects hear from you, but they will also be primed to listen, and primed to purchase because they are hearing from you about the right things at the right times.
When you speak prospects’ language, you are speaking the language of respect. They know you do not want to waste their time, but that you have something helpful to offer. Your brand gains instant credibility. And since automated campaigns also make it easier to move prospects to the next step by immediately providing the appropriate follow-up, they also raise conversion rates, all through a time-saving system.
Pathway for client care
What if a prospect has already interacted with you? And what about current clients? Where do automated campaigns fit over a longer stretch of time? Automated emails identify where a prospect or client is on a pre-mapped pathway of support and sales leads. Here’s a sampling of some key points along that pathway:
Greet prospects who have interacted with your company in a way that has expressed interest in onboarding — following you on Facebook, or signing up for notifications, for example. Tier your communication so that prospects quickly know what you can offer, can easily connect to a rep, and have a bit of time to consider your services before greeting again.
If a prospect or client has begun a commitment, an online profile, or reached out but not responded to your welcome, an automated follow-up can gently remind them where they left off in the process, inquire whether they’d like to continue, offer help and support, and perhaps even an additional or alternate service.
These emails have extremely high click rates, and they are sent simply to check in or to wish clients a happy holiday, birthday, or anniversary. This is another example of automation bringing a uniquely personal touch to campaigns.
Suggestion or sale
The behavioral data you collect through automation also helps you time your sales pitch. Again, it’s all about the next logical step for that particular customer. When it’s time to make an offer or suggest a service, it’s a personalized email that’s going to get attention, build appeal, and add urgency.
One of the best benefits of automated campaigns is the data they provide and integrate back into your campaign strategy. Knowledge about your customer bases builds from click, open, and interaction rates, measuring the kinds of interactions, and sending customer surveys.
Automated email campaigns save you time, increase revenue, and build relationships with a personal touch. When you’re ready to integrate this powerful efficiency tool into your marketing strategy, call Range, a Deluxe company, where your success is our specialty.